{"id":58616,"title":"What You Wear Matters: The Environmental Impact of Everyday Clothing","description":"Getting dressed is one of the most ordinary things we do. We open a wardrobe, choose a T-shirt, pull on a hoodie, find a pair of jeans and continue with our day.  Clothing is so deeply embedded in everyday life that it is easy to think of a garment simply as a finished object \u2014 something that begins its life when we buy it","content":"<p>Getting dressed is one of the most ordinary things we do.<\/p><p>We open a wardrobe, choose a T-shirt, pull on a hoodie, find a pair of jeans and continue with our day. Clothing is so deeply embedded in everyday life that it is easy to think of a garment simply as a finished object \u2014 something that begins its life when we buy it.<\/p><p>But every piece of clothing has a story that started long before it reached our wardrobe.<\/p><p>Before a cotton T-shirt becomes a T-shirt, a fibre has to be grown or produced. That fibre must be processed, spun into yarn, turned into fabric, dyed or finished, cut, sewn, decorated, packaged and transported. Once we own it, the environmental story continues through washing, drying, repairing and, eventually, deciding what happens when we no longer wear it.<\/p><p>In other words, the environmental impact of clothing is not determined by a single choice.<\/p><p>It is the result of an entire life cycle.<\/p><p>Understanding that life cycle changes the way we think about sustainable fashion. Instead of simply asking whether a garment carries an environmental label, we can begin asking better questions:<\/p><p><strong>What is it made from? How was it made? How often will I wear it? How will I care for it? And how long will I keep it?<\/strong><\/p><p>The answers matter more than we might think.<\/p><h2>Clothing Begins Long Before the Shop<\/h2><p>When we see a T-shirt hanging in a shop or appearing on a screen, most of its manufacturing journey has already happened.<\/p><p>For a cotton garment, that journey begins with agriculture.<\/p><p>Cotton must be cultivated and harvested before the fibres can be cleaned, processed and spun into yarn. The yarn is then knitted or woven into fabric. The fabric may undergo preparation, dyeing, washing and finishing processes before it is cut into individual garment pieces.<\/p><p>Those pieces are sewn together.<\/p><p>Graphics may be printed or embroidered.<\/p><p>Labels and finishing details are added.<\/p><p>The garment is packaged and transported through one or several stages before eventually reaching its wearer.<\/p><p>Each step involves resources.<\/p><p>That might include land, water, energy, agricultural inputs, dyes, chemicals, machinery, packaging and transportation.<\/p><p>This is why the environmental footprint of clothing cannot be understood simply by looking at the finished product.<\/p><p>A T-shirt may look simple.<\/p><p>Its supply chain rarely is.<\/p><h1>1. It Starts With the Fibre<\/h1><p>One of the first environmental decisions behind any garment is its fibre.<\/p><p>Look at the label inside your clothes and you might find cotton, polyester, wool, linen, viscose or a combination of several fibres.<\/p><p>These materials come from very different sources.<\/p><p>Cotton is a plant-based natural fibre.<\/p><p>Polyester is generally produced from petrochemical feedstocks.<\/p><p>Wool comes from animals.<\/p><p>Linen is made from flax.<\/p><p>Viscose and related fibres originate from cellulose, usually derived from wood, which is chemically processed into a textile fibre.<\/p><p>Every material therefore comes with a different environmental profile.<\/p><p>And there is no meaningful way to reduce all of sustainability to a simple rule such as:<\/p><p><strong>natural = good, synthetic = bad.<\/strong><\/p><p>Reality is more complicated.<\/p><p>Environmental impact depends on how raw materials are sourced, how fibres are processed, which energy sources are used, how long the garment lasts and what happens to it at the end of its useful life.<\/p><p>The material matters enormously.<\/p><p>But it is only the beginning.<\/p><h1>2. Cotton: Familiar, Comfortable and More Complex Than It Looks<\/h1><p>Cotton is one of the most recognisable fibres in clothing.<\/p><p>It is breathable, soft and versatile, which is why it appears in everything from T-shirts and sweatshirts to underwear, dresses and denim.<\/p><p>But cotton begins as an agricultural crop.<\/p><p>That means its environmental impact is connected to farming practices, soil management, water availability, pest management and local growing conditions.<\/p><p>This is where discussions about conventional and organic cotton become important.<\/p><p>Organic cotton is grown according to organic agricultural standards that restrict the use of certain synthetic pesticides and fertilisers and prohibit genetically modified seed.<\/p><p>That does not mean every organic cotton garment has exactly the same environmental footprint.<\/p><p>Location, farming methods, yields, processing, energy and transportation all influence the final picture.<\/p><p>Still, looking at how fibres are produced is an important step toward understanding what we are actually wearing.<\/p><p>The word <strong>cotton<\/strong> on a label tells us what the fibre is.<\/p><p>It does not tell us its entire story.<\/p><h1>3. Turning Fibre Into Fabric Requires Energy<\/h1><p>Once raw fibre exists, it still has a long journey before becoming clothing.<\/p><p>Cotton fibres, for example, must be cleaned and spun into yarn.<\/p><p>Yarn must then be knitted or woven into fabric.<\/p><p>Factories operate machinery for spinning, knitting, weaving, cutting, sewing and finishing. These processes consume energy, and their environmental impact partly depends on where that energy comes from.<\/p><p>A factory powered largely by lower-carbon electricity will have a different emissions profile from one dependent on more carbon-intensive energy sources.<\/p><p>This illustrates an important principle of sustainable fashion:<\/p><h3>Two garments made from the same fibre can still have very different environmental impacts.<\/h3><p>The fibre label alone cannot describe the entire production process.<\/p><p>Where and how a textile is manufactured matters too.<\/p><h1>4. Colour Has an Environmental Story<\/h1><p>Colour feels almost effortless from a consumer's perspective.<\/p><p>We choose black instead of white. Burgundy instead of grey. Green instead of blue.<\/p><p>Behind those choices lies another industrial process.<\/p><p>Textile dyeing and finishing can involve water, energy and chemical substances. Wastewater management and chemical controls therefore play an important role in reducing environmental harm.<\/p><p>Finishing treatments add another layer.<\/p><p>Fabric may be treated to change its texture, appearance, softness, resistance or performance.<\/p><p>Again, this does not mean colour itself is inherently unsustainable.<\/p><p>It means that something as visually simple as the colour of a T-shirt has a manufacturing history.<\/p><p>Sustainability often begins by recognising these invisible processes.<\/p><h1>5. Then a Piece of Fabric Becomes a Garment<\/h1><p>Fabric eventually reaches the cutting and sewing stage.<\/p><p>Patterns are arranged across the fabric and individual garment components are cut out before being assembled.<\/p><p>This stage creates another sustainability challenge: <strong>textile waste.<\/strong><\/p><p>A garment pattern rarely uses every centimetre of fabric perfectly. Spaces can remain between pattern pieces, creating cutting scraps.<\/p><p>Efficient pattern layouts can reduce this waste, while some textile scraps may be reused or recycled depending on available systems and fibre composition.<\/p><p>Even before a garment reaches a customer, therefore, decisions about design and manufacturing can influence how efficiently materials are used.<\/p><p>Good design is not only about how clothing looks.<\/p><p>It can also be about how intelligently resources are used.<\/p><h1>6. Transportation Connects the Entire Supply Chain<\/h1><p>Modern clothing supply chains can stretch across countries and continents.<\/p><p>A fibre may be grown in one region, spun somewhere else, turned into fabric in another location, sewn into a garment elsewhere and eventually sold to a customer hundreds or thousands of kilometres away.<\/p><p>Transportation therefore contributes to a garment's overall footprint.<\/p><p>But it is important not to oversimplify this either.<\/p><p>Distance alone does not tell the entire environmental story.<\/p><p>Transport method, shipment size, logistics efficiency and the rest of the production process all matter.<\/p><p>A sustainability assessment based purely on the number of kilometres travelled can therefore be misleading.<\/p><p>What matters is the whole system.<\/p><h1>7. The Environmental Story Doesn't End When You Buy It<\/h1><p>This is where things become especially interesting.<\/p><p>We often imagine that the environmental impact of clothing belongs entirely to manufacturers.<\/p><p>But once a garment enters our wardrobe, we become part of its life cycle.<\/p><p>Every time we:<\/p><p>wash it, dry it, iron it, repair it, wear it again, or decide to replace it, we influence what happens next.<\/p><p>The use phase can continue for years.<\/p><p>And one of the simplest ways to improve the value we get from the resources already invested in clothing is surprisingly straightforward: wear our clothes more.<\/p><h1>8. Why the Number of Wears Matters<\/h1><p>Imagine two similar T-shirts.<\/p><p>The first is purchased because of a short-lived trend. It is worn three times and then forgotten at the back of a wardrobe.<\/p><p>The second is genuinely loved.<\/p><p>It is worn again and again for several years.<\/p><p>Both required materials.<\/p><p>Both had to be manufactured.<\/p><p>Both had to be transported.<\/p><p>But the second garment provides far more use from the resources invested in producing it.<\/p><p>This introduces one of the most useful ideas in sustainable fashion:<\/p><h2>Think in terms of use, not simply ownership.<\/h2><p>A wardrobe containing fewer garments that are worn frequently can make more sense than a wardrobe filled with supposedly sustainable products that are rarely used.<\/p><p>Sustainability is not simply about what we buy.<\/p><p>It is also about what happens after we buy it.<\/p><h1>9. The Most Sustainable Clothes May Already Be in Your Wardrobe<\/h1><p>This idea can feel counterintuitive.<\/p><p>Sustainability marketing often encourages us to replace things.<\/p><p>Buy the sustainable version.<\/p><p>Buy the organic version.<\/p><p>Buy the recycled version.<\/p><p>Buy the new eco collection.<\/p><p>But replacing a perfectly usable garment simply because another option appears environmentally preferable can miss an important point.<\/p><p>The clothes already hanging in your wardrobe have already been manufactured.<\/p><p>Their materials have already been processed.<\/p><p>Their manufacturing energy has already been used.<\/p><p>Their transportation has already happened.<\/p><p>Continuing to use them can therefore be a perfectly sensible environmental decision.<\/p><p>Sustainable fashion should not become another excuse for endless consumption.<\/p><p>Sometimes the better purchase is no purchase at all.<\/p><h1>10. Sustainable Does Not Have to Mean Plain<\/h1><p>There is also a persistent aesthetic stereotype surrounding sustainable fashion.<\/p><p>Mention environmentally conscious clothing and many people immediately imagine beige T-shirts, muted colours, tiny botanical illustrations and minimalist wardrobes.<\/p><p>That can be beautiful.<\/p><p>But it is not the definition of sustainability.<\/p><p>Your clothes can be dramatic.<\/p><p>They can be colourful.<\/p><p>They can be gothic.<\/p><p>They can feature strange plants, mythology, fantasy, illustration, street art or bold typography.<\/p><p>They can be playful, dark, artistic or unconventional.<\/p><p>Sustainability describes how we think about resources and consumption.<\/p><p>It does not dictate how people should express themselves.<\/p><p>In fact, personal expression may have an important role in creating longer-lasting wardrobes.<\/p><h1>11. Clothes We Love Are Clothes We Want to Keep<\/h1><p>There is physical durability \u2014 whether a garment can survive repeated use.<\/p><p>But there is another form of durability that deserves attention: emotional durability.<\/p><p>Why do we keep certain clothes for years?<\/p><p>Sometimes because they fit perfectly.<\/p><p>Sometimes because they are comfortable.<\/p><p>Sometimes because they remind us of a particular moment.<\/p><p>And sometimes simply because the design feels unmistakably ours.<\/p><p>A graphic T-shirt representing something you genuinely love may survive far more wardrobe clean-outs than a generic garment purchased because it happened to be fashionable that month.<\/p><p>This is where creativity and sustainability can complement one another.<\/p><p>Distinctive design does not necessarily encourage disposable fashion.<\/p><p>It can do the opposite.<\/p><p>When clothing becomes part of how we express ourselves, we may value it more.<\/p><p>And things we value are often things we keep.<\/p><h1>12. Trends Can Shorten a Garment's Life Without Damaging It<\/h1><p>Clothing does not always reach the end of its useful life because it physically wears out.<\/p><p>Sometimes it becomes psychologically obsolete.<\/p><p>A colour is declared outdated.<\/p><p>A particular silhouette disappears from social media.<\/p><p>A graphic style is replaced by another aesthetic.<\/p><p>Nothing is technically wrong with the garment.<\/p><p>We simply stop wanting it.<\/p><p>Fast-moving trend cycles can therefore shorten the <em>perceived<\/em> lifespan of perfectly functional clothing.<\/p><p>This is one reason personal style can be surprisingly relevant to sustainability.<\/p><p>Knowing what you genuinely like makes it easier to distinguish between:<\/p><p><strong>\u201cI love this\u201d <\/strong>and <strong>\u201cEveryone is wearing this right now.\u201d<\/strong><\/p><p>The first can remain in a wardrobe for years.<\/p><p>The second may disappear with the trend that created it.<\/p><h1>13. Caring for Clothes Is Part of Sustainable Fashion<\/h1><p>Buying thoughtfully is only half the story.<\/p><p>Care matters too.<\/p><p>Garments that are washed and stored appropriately are more likely to remain wearable.<\/p><p>Simple habits can help extend clothing life:<\/p><ul><li><p>follow the garment's care instructions;<\/p><\/li><li><p>wash only when necessary;<\/p><\/li><li><p>choose appropriate washing temperatures;<\/p><\/li><li><p>avoid excessive tumble drying when suitable alternatives are available;<\/p><\/li><li><p>treat stains before they become permanent;<\/p><\/li><li><p>store clothes correctly;<\/p><\/li><li><p>repair small problems before they become large ones.<\/p><\/li><\/ul><p>None of these actions is revolutionary.<\/p><p>That is precisely the point.<\/p><p>Sustainability is often presented as something complicated and expensive.<\/p><p>Sometimes it is simply maintenance.<\/p><h1>14. Washing Has an Impact Too<\/h1><p>Every laundry cycle uses resources.<\/p><p>Washing machines require water and electricity, while detergents require ingredients, manufacturing and packaging.<\/p><p>Drying can require additional energy, particularly when tumble dryers are used.<\/p><p>Synthetic textiles introduce another consideration because washing can release microscopic fibres.<\/p><p>This does not mean we should become anxious about washing clothes.<\/p><p>It means garment care can be approached thoughtfully.<\/p><p>Following care instructions, washing full loads where appropriate and avoiding unnecessary washing can reduce resource use while also helping some garments last longer.<\/p><p>The goal is not perfection.<\/p><p>It is better habits.<\/p><h1>15. Repair Is an Underrated Environmental Tool<\/h1><p>A missing button should not necessarily end a shirt's life.<\/p><p>Neither should a small seam failure.<\/p><p>Yet inexpensive clothing has helped create a culture in which replacement can sometimes feel easier than repair.<\/p><p>Repair changes that equation.<\/p><p>A few minutes of sewing may extend a garment's useful life significantly.<\/p><p>Visible mending can even become part of the design.<\/p><p>Patches, stitching and alterations can transform damaged clothing into something more individual than the original.<\/p><p>For generations, repairing clothing was ordinary behaviour.<\/p><p>In a more sustainable wardrobe, it deserves to become ordinary again.<\/p><h1>16. What Happens When We No Longer Want Our Clothes?<\/h1><p>Eventually, every garment reaches a point where its first owner no longer wants it.<\/p><p>But <strong>\u201cI don't want this anymore\u201d<\/strong> is not necessarily the same as <strong>\u201cthis has no value anymore.\u201d<\/strong><\/p><p>If a garment remains wearable, several possibilities may exist.<\/p><p>It can be given to someone else.<\/p><p>It can be donated.<\/p><p>It can be resold.<\/p><p>It can be altered.<\/p><p>It can be repurposed.<\/p><p>Depending on local infrastructure and material composition, textile recycling may also be possible.<\/p><p>The best option depends on the condition of the garment and the systems available locally.<\/p><p>What matters is recognising that the rubbish bin does not have to be the automatic next step.<\/p><h1>17. Recycling Clothing Is More Difficult Than It Sounds<\/h1><p>Recycling is often presented as the final answer to waste.<\/p><p>For textiles, reality is considerably more complicated.<\/p><p>A garment made entirely from one fibre can already present technical and economic challenges.<\/p><p>Blended fabrics can make recycling even more difficult.<\/p><p>A T-shirt might contain cotton mixed with polyester. A sweatshirt may contain elastane. A garment can also include sewing thread, labels, prints, zips, buttons and other components made from different materials.<\/p><p>Separating these components and recovering fibres at sufficient quality is not always straightforward.<\/p><p>This is why recycling alone cannot solve fashion's environmental problems.<\/p><p>A stronger hierarchy is often:<\/p><p><strong>use \u2192 reuse \u2192 repair \u2192 extend life \u2192 recycle where possible.<\/strong><\/p><p>Keeping a product useful generally deserves attention before thinking about what to do with it as waste.<\/p><h1>18. Fast Fashion Changed More Than Prices<\/h1><p>One of the biggest transformations in modern fashion has been psychological.<\/p><p>Clothing became easier to replace.<\/p><p>Collections became more frequent.<\/p><p>Trends accelerated.<\/p><p>Low prices made experimentation easier, but they also helped change expectations around how long clothing should remain relevant.<\/p><p>When a T-shirt costs little enough to feel disposable, repairing it may seem irrational.<\/p><p>When new styles appear constantly, repeating outfits can strangely begin to feel undesirable.<\/p><p>But clothes are not disposable objects.<\/p><p>Each garment represents materials, labour, energy and infrastructure.<\/p><p>Recognising that does not mean fashion must become joyless.<\/p><p>It means fashion can move away from:<\/p><p><strong>more, faster, newer <\/strong>toward: <strong>better chosen, better loved, longer worn.<\/strong><\/p><h1>19. The Problem With the Perfect \u201cEco\u201d Wardrobe<\/h1><p>There is no perfectly sustainable wardrobe.<\/p><p>There is no perfectly sustainable fibre.<\/p><p>And there is no consumption without environmental impact.<\/p><p>That might sound discouraging.<\/p><p>It should actually be liberating.<\/p><p>Because sustainability does not require perfection.<\/p><p>You do not need to throw away every synthetic garment you own.<\/p><p>You do not need to replace your entire wardrobe with organic cotton.<\/p><p>You do not need to research the complete supply chain every time you need a pair of socks.<\/p><p>Instead, sustainability can become a framework for making better decisions when those decisions are available to us.<\/p><p>Buy something because you actually want it.<\/p><p>Consider the material.<\/p><p>Choose quality when possible.<\/p><p>Wear it repeatedly.<\/p><p>Take care of it.<\/p><p>Repair it.<\/p><p>Keep it.<\/p><p>And when you no longer need it, consider whether someone else might.<\/p><p>Small decisions become significant when repeated across years of consumption.<\/p><h1>20. Ask a Different Question Before Buying<\/h1><p>Fashion traditionally encourages us to ask:<\/p><p><strong>Do I like it?<\/strong><\/p><p>Sustainable consumption adds a few more questions.<\/p><p><strong>Will I actually wear it?<\/strong><\/p><p><strong>Does it work with the clothes I already own?<\/strong><\/p><p><strong>Do I like the design, or do I simply like the trend?<\/strong><\/p><p><strong>Can I imagine wearing it next year?<\/strong><\/p><p><strong>What is it made from?<\/strong><\/p><p><strong>How should I care for it?<\/strong><\/p><p><strong>Am I buying it because I need or genuinely want it \u2014 or simply because it is cheap?<\/strong><\/p><p>You do not need a perfect answer to every question.<\/p><p>Even asking them changes the buying process from impulsive consumption into a more deliberate choice.<\/p><h1>21. Personal Style Can Be More Sustainable Than Constant Trends<\/h1><p>Developing personal style is often discussed purely as a fashion concept.<\/p><p>It can also have environmental benefits.<\/p><p>When you know what you like, you become less dependent on constantly changing trends.<\/p><p>You begin building a wardrobe around yourself rather than rebuilding yourself around every new fashion cycle.<\/p><p>That does not mean never experimenting.<\/p><p>Fashion should be creative.<\/p><p>But there is a difference between experimentation and disposability.<\/p><p>A strong personal style can contain unusual graphics, dramatic imagery, oversized silhouettes, vintage pieces, minimal basics and unexpected combinations.<\/p><p>The point is not what your style looks like.<\/p><p>The point is that you chose it.<\/p><p>Clothes that remain personally relevant are more likely to remain physically present in our wardrobes.<\/p><h1>22. Better Materials + Better Choices + Longer Use<\/h1><p>Sustainable fashion is sometimes reduced to a competition between materials.<\/p><p>Organic cotton versus conventional cotton.<\/p><p>Natural versus synthetic.<\/p><p>New versus recycled.<\/p><p>Those comparisons are useful, but the bigger picture is more powerful.<\/p><p>Think of clothing sustainability as a combination of factors:<\/p><p><strong>Materials<\/strong><br \/>What resources were used?<\/p><p><strong>Manufacturing<\/strong><br \/>How was the garment produced?<\/p><p><strong>Design<\/strong><br \/>Was it created to remain useful and desirable?<\/p><p><strong>Consumption<\/strong><br \/>Was it purchased thoughtfully?<\/p><p><strong>Care<\/strong><br \/>Is it being maintained properly?<\/p><p><strong>Longevity<\/strong><br \/>How long is it actually worn?<\/p><p><strong>End of life<\/strong><br \/>What happens when its first owner no longer needs it?<\/p><p>No single factor tells the whole story.<\/p><p>Together, they begin to.<\/p><h1>23. Fashion Can Still Be Fun<\/h1><p>None of this means we need to stop caring about fashion.<\/p><p>Quite the opposite.<\/p><p>Fashion can be art.<\/p><p>It can communicate identity, humour, culture, interests and imagination.<\/p><p>A T-shirt can be a canvas.<\/p><p>A hoodie can become a favourite object.<\/p><p>A graphic can start a conversation.<\/p><p>Sustainability does not require fashion to lose any of that.<\/p><p>It asks us to reconsider the assumption that enjoying fashion requires constantly replacing it.<\/p><p>Perhaps the future of fashion is not about caring less about what we wear.<\/p><p>Perhaps it is about caring more.<\/p><p>Caring where materials come from.<\/p><p>Caring how things are made.<\/p><p>Caring for the clothes once we own them.<\/p><p>And choosing designs worth keeping rather than products designed to be forgotten.<\/p><h1>What You Wear Matters<\/h1><p>One T-shirt will not change the world.<\/p><p>Neither will one washing cycle, one repaired seam or one carefully considered purchase.<\/p><p>But clothing is something billions of people interact with every day.<\/p><p>That scale transforms ordinary choices into something much larger.<\/p><p>The environmental story of fashion is written not only in cotton fields and textile factories.<\/p><p>It continues inside our wardrobes.<\/p><p>Every time we choose to wear something again rather than replace it, we extend the value of the resources already invested in it.<\/p><p>Every time we repair rather than discard, we extend that story.<\/p><p>Every time we choose something because we genuinely love it rather than because it will be fashionable for three weeks, we challenge the idea that clothing should be disposable.<\/p><p>Sustainable fashion does not have to mean a perfect wardrobe.<\/p><p>It can simply mean developing a better relationship with the things we wear.<\/p><p><strong>Choose thoughtfully. Wear repeatedly. Care properly. Keep what you love.<\/strong><\/p><p>Because what we wear matters.<\/p><p>And perhaps the clothes with the smallest impact are not simply the ones with the best labels.<\/p><p>They are the ones we still want to wear years later.<\/p>","urlTitle":"environmental-impact-of-everyday-clothing","url":"\/blog\/environmental-impact-of-everyday-clothing\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/environmental-impact-of-everyday-clothing\/","fullUrl":"https:\/\/ozyron.uk\/blog\/environmental-impact-of-everyday-clothing\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1791226884,"updatedAt":1791227715,"publishedAt":1791227715,"lastReadAt":null,"division":{"id":325874,"name":"Ozyron"},"tags":[],"metaImage":{"original":"https:\/\/images.podos.io\/2df5t4k7icpb5kjgqqvcy2owahhfbks4axox5dmcan6jhe6e.jpeg","thumbnail":"https:\/\/images.podos.io\/2df5t4k7icpb5kjgqqvcy2owahhfbks4axox5dmcan6jhe6e.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/2df5t4k7icpb5kjgqqvcy2owahhfbks4axox5dmcan6jhe6e.jpeg.jpg?w=1920&h=1440"},"metaTitle":"Environmental Impact of Everyday Clothing | Ozyron","metaDescription":"Discover the environmental impact of everyday clothing, from fibres and manufacturing to washing, longevity and disposal","keyPhraseCampaignId":null,"series":[],"similarReads":[{"id":51397,"title":"From Seed to Hoodie: The Journey of Organic Cotton","url":"\/blog\/from-seed-to-hoodie-organic-cotton\/","urlTitle":"from-seed-to-hoodie-organic-cotton","division":325874,"description":"Every garment you wear has a story \u2014 but in most cases, it\u2019s hidden.  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